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Digital fashion is an ever-evolving field that is beginning to change the fashion world as it is known today thanks to the implementation of virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and various Metaverse tech applications.
With technology constantly advancing, it’s important to keep an eye on the latest trends and innovations that will shape the future of fashion. Anne-Liese Prem, a member of the Metaverse Fashion Council advisory board, recently shared a few key trends that are worth paying attention to in 2023.
Primarily, AI, which she said will play a huge role in the industry from design to production. AI is currently being used to automate and optimize processes, and increasingly shifting the way fashion is created and consumed. Examples of this include AI’s ability to algorithmically analyze customer preferences, body shape, and style to recommend clothing and accessories that are perfectly suited to their individual needs.
AR is another promising trend in digital fashion that will change the way we shop for and wear clothes. AR technology will allow customers to virtually try on clothes and accessories in real time, making shopping more convenient and allowing them to make more informed purchasing decisions.
Recent examples of this can be seen through Emperia, one of the leading virtual retail developers, which has partnered with brands like Dior, Burberry, Versace, and more.
Co-creation, the process of collaborative design where customers, designers, and manufacturers work together to create new products and services, will also play a big role in the future of fashion. Through Web3 tech will customers are provided with more control over their data and the ability to participate in decentralized networks — which is hoped to lead to a more sustainable and responsible fashion industry.
Examples of this can be seen in a recent avant-garde fashion shoot of Coco Rocha for PAPER, her very first CGI shoot that shows what’s possible for digital fashion.
The shoot was styled and directed by Altorrin and photographed by Petros Kouiouris, with all clothing being digital and placed post shoot. As a result, Rocha said that she was inspired by the process and has begun educating herself on things like Web3, crypto, Chat GPT, and more.
“Something I’ve learned over the last two decades in fashion is that if you don’t move with the times, then time just passes you by,” she said in a comment to PAPER.
Digital fashion is not just reserved for industry veterans though or professionals for that matter. As an emerging tech and industry, it is open to anyone with an ounce of creativity and a connected device.
Opportunities range from creating collectible items to sell in metaverse worlds like Decentraland, to utilizing more advanced software and launching your very own digital fashion clothing line for operability with several metaverse worlds. The possibilities in this new frontier are truly limitless.
